For women who have their shit together. Mostly.
You don't need to have everything figured out to have your shit together.
"I know what the emotionally intelligent answer is. Unfortunately, I would also like to key his car."
Our founder spent a decade in CRM and lifecycle strategy - the discipline of understanding why people do what they do, and what makes them stay. Well Adjusted takes that same rigor and points it at the parts of adulthood that don't come with a dashboard: the relationship, the friendship, the decision nobody can optimize their way out of.
This isn't a memoir. It's a methodology - built to help you run the analysis on your own life.
| The discipline | Applied to a life |
|---|---|
| Churn rate | Friendships lost per year, and why |
| Win-back campaign | Texting an ex "just checking in" |
| The funnel | Swipe, match, first date, talking stage, relationship |
| Lifetime value | Whether this is worth the emotional investment |
| North star metric | What actually matters, vs. what's being optimized instead |
| Negative ROI channel | The friend group that costs more than it gives back |
Not one story - the pattern across an entire generation of accomplished women.
Corporate frameworks applied to ridiculous personal situations. Includes the PIP franchise.
No gimmick. The parts of adulthood that arrive without warning.
Saveable, educational - built to eventually hold outside experts.
Lighter, aspirational - proof she's also still qualifying for membership.
"I regret to inform you that your boyfriend has been placed on a performance improvement plan."
What do you actually need?
Has this person actually been told?
What would improvement look like?
Six weeks of reminders isn't a plan.
Did behavior actually change?
Don't extend the plan because you like the employee.
The Weekly Review is where it starts - not where it ends.